JoEllen Luke is a mother of three, wife to Dominic Luke, and the founder and heart behind LOVE MORE, a yoga and movement studio located in downtown Covington. Over the past eight years, JoEllen has walked a deeply transformational path—one that has challenged her to grow into leadership, trust herself, and lean into faith, discomfort, and continual change. Through this journey, she has learned that leadership is not about perfection, but about presence, courage, and love.
Originally from Chicago and trained as an Elementary School Teacher, JoEllen never imagined herself owning a yoga studio or leading a business. What began as a leap of faith—sparked by her husband’s encouragement and her own adventurous spirit—became a calling rooted in service, connection, and community. Along the way, she has embraced the lessons, setbacks, and growth that come with building something meaningful from the ground up.
At LOVE MORE, JoEllen’s mission is to guide others home to themselves. She has created a safe, welcoming environment where transformation is ignited through movement, intentional connection, and belonging. Whether teaching group and private classes, leading Yoga Teacher Trainings, or guiding retreats, JoEllen’s passion lies in helping others reconnect with their truth and inner wisdom.
Today, LOVE MORE operates seven days a week and is supported by a team of 24 teachers—known as “Impactors”—and four dedicated staff members—known as “Lomies” . Under JoEllen’s loving leadership, countless individuals have discovered their own purpose and ripple effect, extending LOVE MORE’s mission far beyond the studio walls. JoEllen continues to build a community grounded in compassion, empowerment, and the belief that choosing to love more can truly change the world.